The singer Rihanna “found love in a hopeless place,” and I found my teenage crush in the back of a Ross store in Pasadena during the July 4th weekend.
There he was: Prof. Richard Feynman, whom I first heard about in high school Physics class. His face on a giant mural, taking over the entire back wall of a warehouse-like building.
➡ To a young aspiring scientist, he was the ultimate role model: a world-famous Physicist and a Nobel Prize winner.
➡ To a marketing executive, he suddenly appeared as my first marketing icon.
Prof. Feynman could explain quantum physics in ways that excited the general public. As an #engineer-turned full-stack technology #marketer, I’ve always felt inspired to do the same. If Feynman could make physics interesting and relatable to everyone—even teens—then I must strive to explain any technology I’m responsible for marketing in clear, layperson terms.
Feynman’s “teaching method” has become my gold standard. I often ask myself: “How would Feynman explain it?” With human attention spans dropping to less than that of a goldfish 🐠, the pressure to communicate clearly is immense. (Did you know that goldfish have an average attention span of 9 seconds, while humans have a 8.25 second attention span?) https://lnkd.in/gxGqMsqh
Just a few weeks into my new role as VP of Marketing at Synadia, I’m inspired to channel that same spirit of simplicity and excitement into my work. For example, here’s how we make complex #Microservices systems simple with NATS.io https://lnkd.in/gd-BZZMN: 3 favorite things in a technical post:
✅ architecture diagrams
✅ call flow diagrams
🍒 ant lines in the diagrams 🐜 as a cherry on top!
Just like the mural in Pasadena blends art and science in unexpected ways, so should marketing in 2024. We must cut through the noise and capture our audience’s attention in those precious few seconds ⏱️.
What techniques do you use to make complex ideas relatable to your audience?👇
hashtag#ArtMeetsScience hashtag#MarketingInspiration hashtag#RichardFeynman hashtag#Storytelling hashtag#Innovation hashtag#Synadia
The Art” “The Motion of the Planet”, for Richard Feynman, 1997, Artist Gifford Myers, Altadena, California
Tech Surprises 
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