Tech marketers don’t usually talk about body wash.
But maybe we should.
Last week I traded Silicon Valley for West Hollywood and joined “Recession, Risk & Relevancy — Marketing Through the Uncertain Now” event at Chief LA clubhouse. Four incredible panelists: Felicitas Olschewski, Abby Ho, Charlotte Mostaed and Kalpana Sehwani spanning consumer goods, entertainment and advertising shared how they keep brands relevant when attention is scarce and trust is fragile.
The swap gave me unexpected insights (apparently Gen Z treats showers like sacred rituals, using 12+ products) but also reinforced timeless marketing fundamentals that transcend industries, whether B2B or B2C:
✅ Value clarity: Be clear about what you offer and why it matters. Today’s consumers are sharp, skeptical and drowning in options.
✅ Trust: Every interaction is a test. Trust grows over time with every positive touchpoint, from content engagement to customer service call.
✅ Connection: Emotion still moves people. If your marketing doesn’t connect on a human level, it won’t convert. Community, relevance, and storytelling matter more than ever.
Whether you’re selling enterprise software or luxury skincare, the fundamentals remain: clarity cuts through noise, trust creates loyalty, and genuine connection drives action.
Grateful for meeting amazing SoCal Chiefs Flavia Sparacino, Ph.D., Amy Smith, Raakhi Agrawal and Kat Araujo and thankful to Britt Greaves for including me in the LA community.
Tech Surprises 
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