Turn your idea into a market-ready growth engine. Learn a proven marketing plan framework that has reached 100,000 readers and been adopted by successful startups. By a tech executive who launched AI and developer solutions at Google and bootstrapped the marketing engine of an edge AI startup.
Order your copy on Amazon.
With contributions from 30+ distinguished leaders at companies including Apple, Microsoft, Cisco, BCG, and VMware.
“A must-read for all founders.” — Jeanine Banks, Investor and VP of Developer X, Google
“A timely kick in the pants.” — Scott Buchanan, CMO, Stacklok
“Saves months of wasted effort.” — Susan Schramm, Founder, Go-to-Market Impact
“A North Star for startups.” — Filippo Rocca, CEO, Subbyx
“I wish I had it in 2014 when I stepped into marketing.” — Ian Andrews, CRO, Groq and former CMO, Chainalysis
By the numbers:
- ✅ #1 New Releases in Amazon Direct Marketing
- ✅ 3 timeless marketing axioms
- ✅ 3 book launch events at SF TechWeek 2025
- ✅ 18 elements of a complete marketing plan
- ✅ 30+ expert contributors from global tech leaders
- ✅ 60+ brands and products featured
- ✅ 300+ startup founders and marketing leaders RSVP’d for the launch
Building a product is hard.
Getting people to notice is harder.
This book is your trusted companion from idea to adoption to revenue.
Through real-world examples, case studies, and insights from top operators, it shows how effective marketing unlocks growth.
It’s a hands-on guide for:
• Startup founders – shortcut to clarity under pressure
• Marketing executives – gut check to align teams and accelerate growth
You’ll learn how to:
• Position with scientific precision so value is unmistakable
• Use storytelling to connect emotionally before the rational pitch
• Build consistency so every touchpoint compounds trust
• Stand out instead of blending in in the era of AI
Whether you’re launching your first product or leading a global team, Marketing Plan for Tech Startups delivers practical strategies, real-world examples, and an 18-element framework across Vision, Strategy, and Execution.
❓ How is this book different from other marketing books?
It’s not theory. It’s a hands-on guide, grounded in real-world examples, case studies, and contributions from 30+ distinguished leaders at companies like Google, Apple, Microsoft, Cisco, BCG, VMware, and hot startups.
❓ Who is this book for?
• Startup founders who need clarity and focus under pressure.
• Marketing executives aligning teams to accelerate growth.
• Future marketers and career changers entering the field.
• Experienced leaders refreshing skills for the AI era.
❓ What will I learn?
• Position with scientific precision so value is unmistakable.
• Use storytelling to connect emotionally before the rational pitch.
• Build consistency so every touchpoint compounds trust.
• Turn AI into a marketing superpower to move faster and smarter.
❓ Why does it matter?
Building a product is hard. Getting people to notice is harder. This book provides an 18-element framework proven across Fortune 100 giants and fast-moving startups — helping you avoid wasted effort and unlock real growth.
❓ Can I use this framework outside of startups?
Yes. While designed for startups, the principles apply across industries, from scaling SaaS businesses to global enterprises modernizing their marketing.
❓ What stage of startup is this best for?
From idea to scale-up. Whether you’re launching your first product or expanding a portfolio, the framework adapts to guide vision, strategy, and execution.
Tech Surprises 