Iโm still on cloud nine after three incredible book launch events during TECH WEEK by a16z. Seeing Marketing Plan for Tech Startups in the hands of its first readers felt surreal.
Across the week, I met founders, marketers, and innovators who share a belief that marketing must be part of product creation from day one.
Each conversation reminded me why I wrote this book: to help builders turn innovation into adoption, and adoption into revenue.
Book by the Numbers
The Marketing Plan for Tech Startups is your trusted companion for moving from product idea to adoption and revenue with confidence.
- Startup founders will gain clarity on priorities and next steps when it matters most.
- Marketing executives will get a timely gut check to align teams and accelerate growth.
- โ #1 New Releases in Direct Marketing
- โ 3 timeless marketing axioms
- โ 3 book launch events at SF TechWeek
- โ 18 elements of a complete marketing plan
- โ 30+ expert contributors from global tech leaders
- โ 60+ brands and products featured
- โ 300+ startup founders and marketing leaders RSVPโd for the launch
3rd Event ๐๐๐: The Official Book Launch
๐ Friday, Oct 10 | Official Book Launch at Contentfulโs SoMA office
As a marketer, I believe in drinking my own champagne: staying hands-on with the product, engaging directly with customers, and implementing what I advocate for in the book. Thatโs why I chose to launch Marketing Plan for Tech Startups during the Tech Week conference, attended by my ideal readers: founders and marketing leaders passionate about innovation.
In the bookโs chapter on positioning, I quote Brian Chesky:
โBuild something 100 people love, not something 1 million people kind of like.โ
That principle guided my launch: starting small and creating genuine connections with early adopters before scaling. And what better place to engage directly with readers than the largest distributed conference in Tech?
Still, I didnโt expect such an overwhelming response. Over 300 Tech Week attendees signed up for the launch. ๐ซข
Even after years of designing and hosting events for major tech companies, this one felt different.
2nd Event ๐๐: Funded Female Founders
๐ Wednesday, Oct 8 | Chief: Women in AI Panel
AI is lowering the barriers to innovation, and women are leading the charge. At Chief, I had the honor of joining Joyce Chen, Monisha Somji, Elaine Wah, and Susan Chu to discuss how women are shaping the next wave of AI.
As someone who studied computer science and began her career as a software engineer, I was often the only woman in the room. Seeing AI open the door for more voices โ especially womenโs voices โ feels deeply personal. The event at Chief made that shift visible: a packed room and 900+ people on the waitlist.
The AI era does not shrink marketingโs role. It expands it.
For too long, marketing has been narrowed to campaigns and promotion. But with AI, we now have the tools to reclaim the full scope across product, price, place, and promotion.
Thereโs never been a better time to be a marketer than in the era of AI.
1st Event ๐: Funded Female Founders
๐ Monday, Oct 6 | Startup Grind: Female Founders backed by YC
On the first day of SF TechWeek, at a female-founders event, a VC said sheโs no longer investing based on technical depth alone. Sheโs investing in founders with a clear go-to-market plan.
That insight resonated deeply, and itโs exactly why I launched ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐ฅ๐๐ง ๐๐จ๐ซ ๐๐๐๐ก ๐๐ญ๐๐ซ๐ญ๐ฎ๐ฉ๐ฌ during Tech Week. When the barriers to building lower, your go-to-market plan is what turns great tech into a great business.
With Gratitude
Thank you to everyone who showed up, shared ideas, and helped this book lift off.
- ๐ Preview the book here: ebook.techsurprises.com
- ๐ Grab your copy on Amazon: amazon.techsurprises.com
- ๐ Add a review on Amazon: review.techsurprises.com
The book has lifted off. Now the real journey begins.
Tech Surprises 
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