On the heels of my Marketing Plan for Tech Startups launch during TECH WEEK by a16z, I had the joy of hand-delivering copies to some of the people who shaped my marketing journey: teachers, mentors, and icons whose ideas live inside these pages.
At Stanford University Graduate School of Business, I sat down with Professor Baba Shiv, whose groundbreaking research on the neuroscience of decision-making forever changed how I think about marketing. He taught me that 95% of our decisions are driven by emotion, not logic — a truth that still holds in B2B, even when the stakes involve multi-year contracts and enterprise deals.
At Google , I met with Jeanine Banks whose leadership at Google Developer X taught me what it truly means to innovate inside a large organization. Working for Jeanine was a career highlight for me and her ability to bootstrap new initiatives and help teams “execute and win like a startup” inspired many of the ideas I share in the book.
And at Y Combinator, I caught up with Pete Koomen, Partner at YC and Co-founder of Optimizely, one of Silicon Valley’s great success stories. His Startup School talk on enterprise sales remains one of my favorites, and key lessons from that lecture made their way into this book.
Every stop on this tour felt like a full-circle moment: celebrating the people and ideas that helped build the foundations this book stands on.
Where shall I make the next stop on the book tour?
Get your copy here:
- 📘 Preview the book here: ebook.techsurprises.com
- 📗 Grab your copy on Amazon: amazon.techsurprises.com
- 📕 Add a review on Amazon: review.techsurprises.com
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